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Product Marketing Manager

Marketing


Product Marketing Manager

Overview: 

As product marketing manager at Start-Up Nation Central, you are an experienced marketing professional with the ability to take ownership of the go-to-market strategy and thought leadership relating to Start-Up Nation Central’s offerings and in particular for our Finder platform.  

In your role as Product Marketing Manager, you will develop a product messaging strategy across all channels and personas, as well as implement marketing plans for new product launches.  

Candidates should have a background in B2B marketing and samples of high-quality content for technology products and features. 

Who are we? 

 Start-Up Nation Central is a non-profit organization that connects Israeli innovation to the world in order to help international entities solve global challenges. We provide a platform that nurtures business growth and generates partnerships with key countries, multinational companies, and organizations to strengthen Israel's economy and society. 

Our flagship product is the Finder Innovation Business platform, a free online platform for identifying and engaging Israeli tech organizations based on customers' specific interests, with additional offerings currently in the product pipeline. 

 

Responsibilities

  • Product positioning and messaging that engages customers and followers, including case studies, videos, website copy, and blog posts with a focus on the Finder product.
  • Implement go to market strategies launching novel solutions, services, and features, across online and offline channels.
  • Build a product marketing plan with clear KPIs increasing user engagement and conversion to active users. 
  • Brief the press and PR team on key new developments. 
  • Be the marketing intelligence expert on user personas, where to find them, how to engage them, and how to lead them to action. 
  • Work together with the marketing team and other Start-Up Nation Central teams to identify opportunities and extend the organization’s reach.

Requirements

  • Minimum 6 years product marketing/marketing experience to global markets 
  • Education - BA in related discipline required, MBA preferred 
  • Experience in developing comprehensive and differentiating internal and external marketing strategies in a global market  
  • Experience in developing and communicating compelling thought leadership  
  • Product Marketing and Marketing in a B2B setting  
  • Experience presenting to all levels of management and external audiences 
  • Fluent written and spoken English  
Start-Up Nation Central is the go-to address for corporations, governments, and investors to connect with the Israeli tech ecosystem. We catalyse growth opportunities by bringing Israeli tech innovation to global business and societal challenges. Established in 2013 and headquartered in Tel-Aviv, Israel, Start-Up Nation Central is a not-for-profit organization funded by philanthropy. Finder provides start-ups, multinationals, investors, governments, academics, and non-profits with visibility into the innovation discovery journey while providing ongoing recommendations on how to disrupt these journeys using the innovative personalized intelligence tools. Our current userbase runs the gamut from Seed-stage start-ups to local and global VC (Venture Capital) and PE (Private Equity) funds, to state governments and international NGOs, to multinational brands such as Coca-Cola, Mercedes, Fidelity, Hyundai, and more. 
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