Product Marketing Manager

Tel Aviv-Yafo Full-time position

Product Marketing Manager


As a product marketing manager, you are an experienced marketing professional with the ability to take on ownership of the go-to-market strategy and thought leadership pertaining to Start-Up Nation Central’s offerings. In your role as Product Marketing Manager, you will become a recognized subject matter expert both internally and externally.

Who are we?

Start-Up Nation Central strengthens the Israeli innovation ecosystem and connects it to global opportunities, through identifying and bolstering locally developed technological solutions to shared global challenges. It acts as a gateway to tap into Israeli innovation, helping governments, companies, and investors navigate the ecosystem and identify solutions to their pain points. Fully funded by philanthropy, Start-Up Nation Central is in a unique position to create mutually beneficial connections for the Israeli innovation ecosystem and its international counterparts in an impartial and objective manner.

Our flagship product is the Finder Innovation Business platform, a free online platform for identifying and engaging Israeli tech organizations based on customers' specific interests. Finder is a comprehensive knowledge hub on Israeli start-ups, investors, acceleration hubs, multinational corporations, and technology-based innovation associated with academic research. The open-source platform provides up-to-date information and insights on thousands of active Israeli tech companies.

Roles and Responsibilities:

  • Product positioning and messaging – develop positioning strategies that create engaged customers and followers
  • Go to Market – strategize and plan the launch of new solutions, services, features, and content releases and manage the cross-functional implementation of the plan – in online and offline channels
  • Develop compelling content and campaigns that will engage our audiences and reinforce Start-Up Nation Central’s position in the market, including case studies, videos, website copy, and blog posts
  • Develop “marketing tools” that facilitate the promotion of the offering and solutions.
  • Build a marketing plan with clear KPIs for the purpose of increasing user engagement, and the number of active users.
  • Lead audience and data-driven campaigns.
  • Brief the press and PR team on key new developments.
  • Market Intelligence – be the expert on your customer’s persona, where to find them, how to engage them and lead them to action. 
  • Work hand-in-hand with the wider marketing team and other Start-Up Nation Central teams to open new avenues of opportunities and extend the organization’s reach


  • Minimum of 6 Years of product marketing/marketing experience to global markets
  • Education - Bachelors in related discipline required, MBA preferred.
  • Experience in developing comprehensive and differentiating internal and external marketing strategies in a global market – Required.
  •  Well versed in digital marketing, including social media tools, marketing automation, and nurturing techniques.
  • Experience in developing and communicating compelling thought leadership – Required.
  • Product Marketing and Marketing in a B2B setting – Required.
  • Well-seasoned presenter, at ease with presenting to all levels of management and external audiences.
  • Job seniority – experienced.
  • English language skills – Fluent.


Apply for position

Working at Start-Up Nation Central

We’re searching for people who are ready to jump right in, love collaborating, and share in our passion for innovation to join our team. Come join us so together we can impact the future of Israel’s economy, society, and global standing.

Building for a stronger future

At Start-Up Nation Central we employ around 100 people across nearly a dozen departments. Our daily tasks may differ wildly, but we all share a vision and a goal of helping to strengthen the Israeli innovation ecosystem.


Innovation is at the heart of everything we do, and we encourage all our team members to constantly come up with new and bold ways to accomplish everything we do


We tackle a wide range of difficult challenges, so we make sure to mix demanding assignments with rewarding conditions.

Top professionals

Everyone on the team was carefully selected and thoroughly vetted before coming on board, so you can be confident that you are in excellent company, with top-tier professionals in every role

Organizational Values

The values we’re looking
for in our employees


Committed to open communication, transparency with external and internal partners, responsiveness, and a readiness to support colleagues and partners while working towards shared goals.

Comfortable with unstructured challenges, open to new ways of thinking about and engaging with new opportunities, willing to take bold steps through trial and error, capable of working outside their comfort zone, and willing to kill a project when needed.

people in the social area

Acts with utmost integrity, professionality, and impartiality, strives to be objective in their work with clients and partners.

Passionately committed to fulfilling Start-Up Nation Central’s mission and vision, possessing a deep sense of personal accountability toward achieving goals, large and small, has a “whatever it takes” attitude, is creative, comes up with new initiatives, assumes personal responsibility for all assignments, available to colleagues, executes work plans.

Strives for excellence in all activities, aims to ensure an ongoing balance between improving the quality and efficiency of our output while pushing boundaries and experimenting with bold new impactful initiatives.

Start-Up Nation Central Employees

Here’s what they had to say

As a sector lead at Start-Up Nation Central, I get to be exposed to a wealth of innovative technologies and business models that I simply couldn’t be if I was working at a specialized company. I have the honor of working both at a strategic and a tactical level, interacting with most key stakeholders in the ecosystem: from gov entities, to multinationals, local corporations, startups & innovators and more. I think the local tech community recognizes and values people who gain such wide-spectrum experience.
Yael Weisz Zilberman
Head of the Climate Tech Sector
Working on Start-Up Nation Finder feels like I am at the heart of Israel’s innovation ecosystem, connecting all the players and having an impact on the sector’s incredible success. Enabling the platform to work as an effective conduit between innovators and their clients, partners, and investors is extremely rewarding in itself, but the organization also knows how to reward its people in more direct ways…. Did anybody say beach party?
Yotam Maman
Information Specialist
Working at Start-Up Nation Central is an entirely unique and eye-opening experience. I am constantly being exposed to exciting new initiatives; my work never becomes ‘routine’ by nature and provides me with endless opportunities to be creative. Being part of an organization that promotes Israeli innovation around the world is a wonderfully fulfilling challenge that keeps us looped into the latest industry developments, and I am privileged to be part of a team that inspires me every day.
Chanel Itzhaki Ganor
Marketing Manager
Every time I read a headline talking about the achievements of the Israeli innovation sector, I can’t help but feel I have a small part in it. Our work helps glue together the various parts of the puzzle that make up the ecosystem. Sitting in the heart of Tel Aviv surrounded by tech companies, also makes you feel like part of something bigger that’s taking place. The restaurant selection nearby is also second to none.
Maor Perlov
Data Specialist
Since I started working at Start-Up Nation Central, I have been exposed to some of the most interesting and exciting technologies out there. Helping the developers of the cutting-edge made-in-Israel innovation find markets and clients around the world provides a great deal of satisfaction and keeps me with my finger on the pulse of this huge industry.
Yael Raviv
Marketing operations manager
For me, working at Start-Up Nation Central feels like a true calling. It is a genuine contribution to Israeli life, not to mention the economy of the country, and gives an authentic sense of belonging.
Jenny Sotnik-Talisman
Senior Information Specialist
Lilienblum St 28, Tel Aviv-Yafo

Life at Start-Up Nation Central

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