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Marketing Senior Director

Marketing

As the Marketing Senior Director at Start Up Nation Central, you will be responsible for leading high performance marketing team, as well as the development and execution of our marketing strategy for our focused sectors and business segments, with a focus on raising awareness of our brand, driving demand for our offering, and building strong relationships with customers and partners. You will work closely with the executive team to set marketing goals and objectives, execute campaigns, manage programs, and create compelling content.

Who are we? Start-Up Nation Central is a non-profit organization that connects Israeli innovation to the world in order to help international entities solve global challenges. Focusing on the Israeli technology ecosystem, we provide a platform that nurtures business growth and generates partnerships with key countries, multinational companies, and organizations to strengthen Israel's economy and society

Job location – TLV/Hybrid

Full- time position

Responsibilities

  • Build, manage and coach a high-performing marketing team.
  • Develop and execute a comprehensive marketing plan to raise awareness of our brand, generate leads, and drive demands for our offering.
  • Collaborate with the executive team to set marketing goals and objectives and ensure marketing initiatives align with broader business objectives.
  • Work with the content team to develop engaging content to increase engagement with customers and prospects.
  • Responsible for our Digital Marketing platforms and optimization of our Digital activities to maximize reach and ROI.
  • Has analytics driven mindset to use data to both inform the success of a given marketing tactic while helping inform new tactics.

Requirements

  • Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
  • Minimum of 8 years of experience in marketing, with at least 4 years in a leadership role.
  • Excellent communication skills, both written and verbal in English.
  • Strong analytical skills and the ability to use data to make informed decisions.
  • Excellent project management skills and the ability to manage multiple projects simultaneously.
  • Strong interpersonal skills and the ability to build relationships with customers, partners, and stakeholders.
  • Experience with the local and global Hitech ecosystem – Advantage 
Start-Up Nation Central is the go-to address for corporations, governments, and investors to connect with the Israeli tech ecosystem. We catalyse growth opportunities by bringing Israeli tech innovation to global business and societal challenges. Established in 2013 and headquartered in Tel-Aviv, Israel, Start-Up Nation Central is a not-for-profit organization funded by philanthropy. Finder provides start-ups, multinationals, investors, governments, academics, and non-profits with visibility into the innovation discovery journey while providing ongoing recommendations on how to disrupt these journeys using the innovative personalized intelligence tools. Our current userbase runs the gamut from Seed-stage start-ups to local and global VC (Venture Capital) and PE (Private Equity) funds, to state governments and international NGOs, to multinational brands such as Coca-Cola, Mercedes, Fidelity, Hyundai, and more. 
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