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Published 21.01.2024

Nutrition Tech: The Future of Health and Wellness

By Eyal Shimoni

As a senior research fellow at the Samuel Neaman Institute and a scientific and tech advisor, Eyal Shimoni brings a wealth of knowledge and a unique perspective to the Nutrition Tech landscape. A board member and head of the Nutrition Tech initiative at Health Tech Valley, Eyal is pioneering the integration of data-driven solutions into nutritional science and healthcare. Eyal is also a writer and ultra-marathon runner.

eyal shimoni

Nutrition Tech is emerging at the intersection of healthcare, technology, and nutrition, aiming to revolutionize how we understand and manage our health through diet and lifestyle. This sector is harnessing the power of technology, data analytics, and personalized approaches to foster a healthier society, making Nutrition Tech a pivotal element in the future of health and wellness.

There is a clear continuum between diet, physical activity, and health, whether it is for maintaining good health, treating a specific illness, or recovering from a disease or medical procedure. This continuum is where we have the opportunity to nurture solutions based on data sharing, the convergence of technologies, and tailoring solutions for populations and individuals (personalized medicine and nutrition).

Overall, Nutrition Tech and Health Tech are connected through their shared goal of promoting well-being, longevity, and healthy lifestyle habits. The Health Tech Valley is where we merge these elements in the Nutrition Tech lab initiative.

Economic Motives and Industry Challenges

In the interests of preventative medicine, a person’s health should be managed with a broad and holistic view that sees his entire lifestyle first, with treatment for disease only at the end. This also has a clear economic motive: the costs of drug development and the heavy burden of regulation for pharmaceutical companies in developing new clinical solutions means that companies are looking for new channels and innovative products that contribute to solving health challenges beyond the realm of classical pharmaceuticals.

On the other side of the coin, agriculture and food companies are likewise facing several challenges: the increase in diseases related to poor lifestyle and poor nutrition (obesity, diabetes, blood pressure, heart disease, etc.) is creating a crisis of confidence among consumers and regulators. In addition, rising prices for energy, raw materials, and labor costs are eroding revenue margins. Beyond the challenges facing pharmaceutical and food industries, climate change is disrupting global supply chains – which also creates significant pressure for companies to look at developing products with added value beyond their basic nutritional value.

The Trend of Personalization and Data Utilization

Personalization is a significant trend in Health Tech. Consumers are asking for products that suit them personally and will help them maintain a healthy lifestyle with an emphasis on nutrition. This continuum between food and medicine creates an ocean of opportunities – to feed, prevent, manage a clinical condition, treat a medical condition, or even provide a cure.

Along with this, we are experiencing rapid and extremely significant leaps in the ability to collect data using a variety of tools and platforms. The use of data and technology to monitor, analyze, and optimize health and nutrition outcomes, involves collecting and analyzing several types of data, such as personal health information, biometric measurements, dietary information, and lifestyle factors, to make informed decisions and recommendations for individuals or populations. Robust collection of data can drive insights related to Personalized Health Tracking; Nutritional Analysis; Behavior Change and Coaching; Remote Monitoring and Telemedicine; and Population Health Management.

Building the Nutrition Tech Lab

Nowadays, there are numerous ways that data can be collected about our physical activity (mobile, wearables, and more), our health (medical files at our doctor, in the clinics and hospitals we visit), genetic information from various databases – national or private, the purchase of our food from retailers and others, our actual food consumption (digital diaries, Instagram photos, etc.), our lifestyle (sleep, movement, etc.), continuous physiological indicators (sugar monitors, heart rate monitors, blood pressure monitors, etc.), and many more.

But data collection, as significant as it is, is only the beginning. Data analytics capabilities – human, mechanical, and artificial (AI) – are improving at a rate that disrupts Moore’s Law. To utilize this data, we are building the “Nutrition Tech lab” where multiple stakeholders can address challenges using collaborative approaches to data. This approach optimizes the potential of Nutrition Tech communities, in which multiple partners share access to data-driven insights, for the development of innovative solutions.

Data-Driven Strategies for Health and Nutrition Tech

Preventing, treating, and curing clinical states through nutrition involves specific evidence-based dietary approaches. Solutions and strategies leveraging health data are being developed for Cardiovascular Health; Diabetes Management; Gastrointestinal Disorders; Kidney Disease; Cancer Treatment Support; and Malnutrition and Nutritional Deficiencies. Data and nutrition should work together to enhance preventive strategies and can utilize data to explore the relationships between diet, health outcomes, and disease prevention: strategies, interventions, and technologies aimed at improving nutrition and reducing the risk of food-related diseases.

With the support of Cloud and OpenAI computing capabilities, this can be done on a mass scale, in groups, clusters, or single humans. Some fields affected by the insights and solutions are Personalized Nutrition; Behavioral Change and Education; Personal Nutrition; Health Tracking and Apps; Guidelines and Policies; and Regulations.

AI Computing Capabilities and the Future of Nutrition Tech

Cloud and OpenAI computing capabilities also empower us to provide an infrastructure that will grant access to insights derived from numerous partners of the community – without breaching their confidentiality. Data sharing is a powerful tool for new insights, for the development of novel solutions, and for reducing development costs and shortening time to market.

A Nutrition Tech ecosystem connects global partners: companies, data providers, entrepreneurs, and researchers who work together to enable data-driven innovative solutions and opportunities such as bioactive molecules, products, formulation, devices, digital tools, raw materials, and many more.

By intertwining technology, data analytics, and personalized nutrition, this initiative is not just addressing current health challenges but is also paving the way for a future where preventive healthcare and personalized treatment strategies are the norm. The commitment to innovation and the holistic approach to health management are instrumental in driving a transformative journey in healthcare. As we move forward, the potential of Nutrition Tech to reshape our understanding of health, diet, and lifestyle is immense, promising a future where well-being is data-driven, personalized, and accessible to all.

HealthTech Valley brings together academia, medical centers, and industry partners to reimagine healthcare and create a better future for all. HealthTech Valley accelerates health-enhancing technologies, while collaborating with global leaders, to strengthen global & local communities’ wellbeing.

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User-Provided Information: You provide us information about yourself, such as your name and e-mail address, organization and job title if you register for a member account with the Service. Your name and other information you choose to add to your profile will be available for public viewing on the Service. We may use your email address to send you Service-related notices (including any notices required by law, in lieu of communication by postal mail) and to respond to “Contact Us” requests. We may also use your contact information to send you marketing messages. If you do not want to receive such messages, you may unsubscribe to such marketing messages. Please note that even if you opt out of receiving the marketing emails, we may still send you a response to any “Contact Us” request as well as administrative emails (for example, in connection with a password reset request) that are necessary to facilitate your use of the Service. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses.

You also provide us information in User Submissions you post (or send to us to post) to the Service. Your questions, answers, participating in blog discussions (and corresponding social profile) and other contributions on the Service, and metadata about them (such as when you posted them), are publicly viewable on the Service, along with your name (unless the Service permits you to post anonymously).This information may be searched by search engines and be republished elsewhere on the Web in accordance with our Terms of Service.

If you choose to use our invitation service to invite a friend to the Service, we will ask you for that person’s email address and automatically send an email invitation. Startup Nation Central stores this information to send this email, to register your friend if your invitation is accepted, and to track the success of our invitation service.

Cookies: When you visit the Service, we may send one or more “cookies” – small data files – to your computer to uniquely identify your browser and let Start-Up Nation Central help you log in faster and enhance your navigation through the Service. A cookie may convey anonymous information about how you browse the Service to us, but does not collect personal information about you. A persistent cookie remains on your computer after you close your browser so that it can be used by your browser on subsequent visits to the Service. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.

Log Files: Log file information is automatically reported by your browser each time you access a web page. When you use the Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP“) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

Clear GIFs Information: When you use the Service, we may employ clear GIFs (also known as web beacons) which are used to track the online usage patterns of our users anonymously. No personally identifiable information from your Start-Up Nation Central account is collected using these clear GIFs. In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting and make Start-Up Nation Central better for our users.

Analytic Services: Start-Up Nation Central may use various tools which analyze users on the Service, including a tool called “Google Analytics” to collect information about use of Start-Up Nation Central’s Site. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming the Site. We use the information we get from Google Analytics to maintain and improve the Site and the Service. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Service, available at https://www.google.com/analytics/terms/us.html, and the Google Privacy Policy, available at https://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at https://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.

Personally Identifiable Information: Start-Up Nation Central may share your personally identifiable information with third parties for the purpose of providing the Service to you. If we do this, such third parties’ use of your information will be bound by this Privacy Policy. We may store personal information in locations outside the direct control of Start-Up Nation Central (for instance, on servers or databases co-located with hosting providers).

As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution.

We may share or disclose your information with your consent, such as if you choose to sign on to the Service through a third-party service. We cannot control third parties’ use of your information.

Startup Nation Central may disclose your personal information if required to do so by law or subpoena or if we believe that it is reasonably necessary or helpful to comply with a law, regulation or legal request; to protect the safety or rights of any person; to address fraud, security or technical issues; or to protect Start-Up Nation Central’s rights or property.

Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Start-Up Nation Central services.

Startup Nation Central may allow third-party ad servers or ad networks to serve advertisements on the Service. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on Start-Up Nation Central. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalize the advertising content. Start-Up Nation Central does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks Start-Up Nation Central to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. The Start-Up Nation Central Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information.

Information Collection and Use

Startup Nation Central uses information we collect to analyze how the Service is used, diagnose service or technical problems, maintain security, personalize content, remember information to help you efficiently access your account, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns to comply with the applicable laws.

Your Choices About Your Information

You may, of course, decline to submit personally identifiable information through the Service, in which case Start-Up Nation Central may not be able to provide certain services to you. You may update or correct your account information and email preferences at any time by logging in to your account.

Children’s Privacy

Protecting the privacy of young children is especially important. Startup Nation Central does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register with the Service. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we take steps to remove that information.

Our California Do Not Track Notice

We do not currently respond or take any action with respect to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party web sites or online services. We may allow third parties, such as companies that provide us with analytics tools, to collect personally identifiable information about an individual consumer’s online activities over time and across different web sites when a consumer uses the Service.

Deletion of Content from California Residents

If you are a California resident under the age of 18 and a registered user, California Business and Professions Code Section 22581 permits you to remove content or personal information you have publicly posted.  If you wish to remove such content or personal information and you specify which content or personal information you wish to be removed, we will do so in accordance with applicable law.  Please be aware that after removal you will not be able to restore removed content. In addition, such removal does not ensure complete or comprehensive removal of the content or personal information you have posted and that there may be circumstances in which the law does not require us to enable removal of content.

Changes to Our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page. If you have any comments or questions regarding our Privacy Policy, or your personal information that we may be storing and using, please contact us at [email protected].

Last Updated: January, 2018